WELCOME TO ZENITH GEBES-ESHET
Zenith Gebs-Eshet Ethiopia PLC was established back in February 1989 in a small rental store in Gullele Sub-city, Kebele 13, House No. 187. The initial trade name of the company was Zenith cosmetics manufacturing. The Company has grown to its current level step by step in pragmatic way very successfully. In the initial stage of its expansion period, the company has legally transformed itself into PLC with its trade name changed from Zenith Cosmetics into Zenith Gebs – EshetEthiopia PLC in 1994. Improved product quality, diversified product mix and innovative marketing and promotional campaign coupled with quality certification has allowed the Company to capture a significant and well established market share in the local market and also begun to export its products. Zenith Gebse-Eshet also export its product to neighbouring countries such as Sudan, and countries that have large Ethiopian Diaspora such as USA, EU, Australia and the middle east.
Though the beginning of Zenith Gebse-EshetEthiopia PLC is humble, through the years, propelled by the unparalleled and inspiring leadership of the founder and managing director, Ato Gebrezgi Tsehaye, the company has undergone an exceptional expansion and diversification, which coupled with a well structure and innovative marketing and promotional campaigns has catapulted the company to a position of the largest cosmetics, personal care and hygiene products manufacturer and distributer in the country. In the process the brand name of the company Zenith becoming the most recognized and household cosmetics, personal care and hygiene products brand in the country.
The demand for cosmetics & toiletries products in Ethiopia and all over the world is vast & steadily increasing very fast. In view of this the company has been growing step by step to a leading position in the market. In nutshell, the sales performance of the company demonstrates that the managerial efficiency & commitment that lead the company in the right direction to grow profitably.
VISION
To be one of the most competitive global companies in personal Care and toiletries industry
MISSION
Zenith Gebse Eshet is committed to maximizing customers’satisfaction and the company’s profitability as well as the workers earning improvement through high volume production of good quality products at reduced cost that is delivered in time at affordable prices
VALUES
The secret of our success is the satisfaction of our customers. We are committed for customer satisfaction. We stand for quality and committed to maximize the shareholders profit. Our employees are our valuable assets next to our customers.
STRATEGY
We maintain a healthy dissatisfaction with what we are doing today so that we can do better tomorrow
CEO STATEMENT
Here at ZENITH GEBS-ESHET ETH LTD. we consider and give importance to the Good Governance Management Principle in order to embed in all of our executives and employees the belief in their responsibility to stakeholder and keeping balance between community, society, and environment. We believe homecare and personal care are more than just products. They’re about nurturing the well-being of our families and our communities. We use natural Ethiopian ingredients, crafted with tradition and innovation, to bring you quality you can trust. Beyond our shelves, we’re committed to empowering communities, supporting farmers, and protecting our environment.
Gebregzi Tsehaye Beyene
